The Impression

The Impression
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Page 2

Influencers 🤝🏽 Government

Big-name creators are interviewing ministers or issuing public advisories in ads with little in the way of disclosures. What’s next? Also in today’s edition: after the Adipurush washout, it looks like only Hollywood can save the day for multiplexes.

Soumya Gupta

Jun 21, 2023

Now Playing: Local Top 10 🎵

Big music labels are rushing to grab a share of the regional language music business, especially in Punjabi and Bhojpuri. More competition is pushing up acquisition costs, but music streaming companies are not paying labels more for their catalogues. So, what’s the end game here?

Soumya Gupta

Jun 14, 2023

Social media’s journey to the centre of your wallet

Social media companies are making a solid attempt to earn money directly from their users in India. Will it work? Also in today’s edition: Audible Round 2 of wooing Indian listeners with homemade content.

Soumya Gupta

Jun 07, 2023

(Don’t Get) Lost in Translation

A bootstrapped company with patent-pending tech says it can play dubbed versions of any film in theatres, in the language of your choice, right in your ears, all perfectly synced. Is there a market for this?

Soumya Gupta

May 31, 2023

Sebi lights a finfluencer fire

After markets regulator Sebi fined top finfluencer PR Sundar, others are running for cover. But not much has changed. Also in today’s edition: how filmmakers use meaningless metrics and off-brand awards to stand out from the crowd.

Soumya Gupta

May 24, 2023

How to sell films in 2023

The pandemic boom of direct-to-OTT films is over. But cinemas are also struggling. What must film producers do to make money in this complicated new reality?

Soumya Gupta

May 17, 2023

PVR-INOX: Tag team for broke Bollywood

India’s biggest multiplex chains have joined hands to salvage their businesses post-pandemic. But even together, they’re facing one of their biggest tests yet.

Soumya Gupta